MCF&C was facing several challenges, including an outdated website and digital presence that no longer reflected their growing business, and a lack of a unified brand style or visual identity. Their digital marketing channels were underutilized, limiting their reach and impact. Additionally, while the company had a strong desire to give back to the community, they lacked a creative campaign to bring that vision to life. There was also an urgent need for cohesive print materials, trade show collateral, and consistent branding across all platforms to support their expanding operations.