Lakes Transportation

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Lakes Transportation

our client

lakes transportation

Comprehensive Launch: Brand Identity, Website & Marketing Strategy

Lakes Transportation, founded by breast cancer survivor Susan Koehler Gross, provides safe, reliable transportation services for local residents and travelers in Michigan. More than a service, Lakes Transportation represents a mission of hope and resilience—giving back to the cancer survivor community and supporting others who are beginning new chapters after their own health battles.

Inspired by her personal journey, Susan envisioned a company that not only provides rides to and from airports and community events, but also raises awareness and funds for local breast cancer charities. Her long-term vision includes establishing a foundation and building a fleet of drivers committed to making a difference in people’s lives.

To help launch this inspiring mission, Lakes Transportation engaged WeShape Digital to develop its brand identity, build a strong digital presence, and create the foundation for marketing campaigns that tell its story with authenticity and impact.

challenge

As a new company with a powerful story, Lakes Transportation needed to translate its founder’s vision into a professional, trustworthy, and approachable brand. Without a clear identity, online presence, or marketing strategy, the company risked blending into the crowded transportation market and missing opportunities to stand out as a mission-driven service provider.

solution

WeShape Digital partnered with Lakes Transportation to design and deliver a comprehensive launch package, ensuring that both the business and its mission were communicated effectively.

Key elements included:

Market Discovery & Brand Development 
Conducted market analysis, competitive review, and a founder-driven discovery process to define the brand’s positioning, voice, and core story.
Website Design & Development
Built a modern, user-friendly website with key sections including Home, Founder/Team, Book a Ride & Pay, Terms & Privacy, and Blog. The site highlights Susan’s story while making booking seamless for customers.
Brochure Design
Designed a professional, print-ready trifold brochure to support local outreach and highlight both services and the company’s charitable mission.
SEO & Digital Setup
Implemented foundational SEO with keyword analysis, meta optimization, structured data, and Google Business Profile setup to establish strong online visibility.
Social Media Strategy
Developed initial campaign messaging, platform setup, and a content calendar for Facebook, Instagram, and LinkedIn to share Susan’s story and engage the community.
Ongoing Support Plan
Outlined an approach for continued SEO, social media management, and Google profile optimization to sustain growth.

RESULTS

With a cohesive brand identity, professional website, optimized digital foundation, and story-driven marketing materials, Lakes Transportation launched as more than just a transportation provider—it became a community-focused mission. These efforts helped:

results

With a cohesive brand identity, professional website, optimized digital foundation, and story-driven marketing materials, Lakes Transportation launched as more than just a transportation provider—it became a community-focused mission. These efforts helped:

My journey through breast cancer taught me the value of hope and second chances. Lakes Transporta-tion is my way of giving back, creating something uplifting for others. WeShape Digital understood that heart from the very beginning and helped me share it with the world.

Susan Koehler Gross

Founder Lakes Transportation

“We aim to build things right the first time. You deserve peace of mind, so we guarantee our work. Period.”

Dan Reynolds

Founder We Build Databases

Before we write a single line of code, we make sure we understand your data challenges so we can build a solution that meets your specific needs. From the software look and layout to the coding and the framework that supports it.

Brochure Design and Brand Guide

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Home > Case Studies > Lakes Transportation

Lakes Transportation

our client

lakes transportation

Comprehensive Launch: Brand Identity, Website & Marketing Strategy

challenge

solution

RESULTS

With a cohesive brand identity, professional website, optimized digital foundation, and story-driven marketing materials, Lakes Transportation launched as more than just a transportation provider—it became a community-focused mission. These efforts helped:

results

With a cohesive brand identity, professional website, optimized digital foundation, and story-driven marketing materials, Lakes Transportation launched as more than just a transportation provider—it became a community-focused mission. These efforts helped:

My journey through breast cancer taught me the value of hope and second chances. Lakes Transporta-tion is my way of giving back, creating something uplifting for others. WeShape Digital understood that heart from the very beginning and helped me share it with the world.

Susan Koehler Gross

Founder Lakes Transportation

“We aim to build things right the first time. You deserve peace of mind, so we guarantee our work. Period.”

Dan Reynolds

Founder We Build Databases

Before we write a single line of code, we make sure we understand your data challenges so we can build a solution that meets your specific needs. From the software look and layout to the coding and the framework that supports it.

Brochure Design and Brand Guide

Tell Us About Your Project

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