- Dan Reynolds, Founder We Build Databases -
Before we write a single line of code, we make sure we understand your data challenges so we can build a solution that meets your specific needs. From the software look and layout to the coding and the framework that supports it.
Salute to Service
Founded by disabled veteran Max Farr, Infinity was built on a foundation of service and community.
Infinity’s mission goes beyond crafting luxury pools—he’s committed to giving back to the local families and neighborhoods that shaped him.
Infinity’s support of disabled veterans is making a difference.
When Infinity Pools of Michigan set out to enhance their brand and stand out in a competitive space, they turned to WBD for a full-service marketing solution. From redefining their visual identity and producing compelling content to executing a targeted social and paid media strategy, WBD brought their brand to life. The result was a unified presence across web, social, and print—built on authenticity, creativity, and strategic execution.
Infinity was facing several key challenges, including an outdated online presence that didn’t reflect the luxury or quality of their work, and the absence of a cohesive brand identity to unify their marketing efforts. Their social and digital channels lacked consistency and strategy, limiting both engagement and lead generation. While they were committed to delivering exceptional craftsmanship, they needed fresh content, a stronger visual identity, and a targeted paid media approach to effectively communicate their value. They also lacked professionally designed print materials and sales collateral to support growth in high-end residential markets.
To bring Infinity’s vision to life, WBD first immersed itself in the brand, crafting a style guide that would set the tone across all channels. With brand clarity established, the team rolled out updates across web, social, print, and paid campaigns—working in agile streams to maintain momentum and impact.
Salute to Service
Founded by disabled veteran Max Farr, Infinity was built on a foundation of service and community.
Infinity’s mission goes beyond crafting luxury pools—he’s committed to giving back to the local families and neighborhoods that shaped him.
Infinity’s support of disabled veterans is making a difference.
Our team of experts stand ready to assist you.
Tell us a bit about your project or need and we will be in touch immediately.
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