Integrated Strategy: Brand Messaging, Website Design, Brochure & Digital Marketing
Harness Mobility, founded by Jeff Harness, provides accessibility solutions for seniors and individuals with mobility challenges. Specializing in the design and installation of ramps for homes, apartments, and office buildings, Harness Mobility plays a vital role in helping people maintain independence and dignity. The company also supports organizations like PACE of Southeast Michigan, which coordinates eldercare services to help aging adults remain at home.
Harness Mobility engaged WeShape Digital to build a strong marketing foundation that would elevate its visibility, communicate its mission clearly, and connect more effectively with families and care coordinators in Southeast Michigan.
challenge
Despite offering essential accessibility solutions, Harness Mobility lacked a cohesive digital presence. Its story, services, and impact were not effectively communicated to the families, care providers, and communities that most needed them. Without professional marketing support, the company risked missing opportunities to connect with its audience and scale its growth.
solution
WeShape Digital partnered with Harness Mobility to design and implement a comprehensive marketing package, focused on building credibility, enhancing awareness, and creating clear pathways for engagement.
Key elements included:
• Brand Messaging & Market Evaluation Conducted market research, competitive analysis, and a founder-led discovery process to identify the company’s core message and differentiate its services.
• Website Design & Development Built a modern, user-friendly website that showcases services, founder story, and easy scheduling options. The site also includes privacy/terms pages and a blog for ongoing updates.
• Brochure Design Created a professional, print-ready trifold brochure highlighting Harness Mobility’s mission, services, and value for both families and referral partners.
• Ongoing Digital Marketing Support Established a plan for ongoing SEO, social media management, and paid search to grow visibility and connect with more families and coordinators over time.
RESULTS
With a refreshed brand message, a professional website, and a clear set of marketing materials, Harness Mobility gained a credible and compelling digital presence. The new assets have helped:
• Build trust with families seeking accessibility solutions
• Strengthen referral relationships with healthcare and eldercare partners
• Lay the foundation for expanded growth and market presence across Southeast Michigan
results
With a refreshed brand message, a professional website, and a clear set of marketing materials, Harness Mobility gained a credible and compelling digital presence. The new assets have helped:
• Build trust with families seeking accessibility solutions
• Strengthen referral relationships with healthcare and eldercare partners
• Lay the foundation for expanded growth and market presence across Southeast Michigan
Independence should never be out of reach. Each ramp we build restores freedom and dignity.
With WeShape Digital’s support, our mission now reaches the families who need it most.
Jeff Harness
Founder
Harness Mobility
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